KANSAS CITY STAR READERSHIP

DAILY (Monday - Saturday)

  • 187,366 Circulation Mon-Sat
  • 380,800 Daily Readership        

SUNDAY

  • 278,335 Circulation Sunday
  • 616,300 Sunday Readership

TOTAL REACH

  • 865,000 Audience (7 days)
  • 3.5 million visitors/month on kansascity.com

[Alliance for Audited Media 2013, Scarborough 2013R2, Omniture 2013]

READER PANEL SURVEY

A recent survey of our reader panel revealed the following actions had been taken in the previous 30 days*: 

  • 62% saved an article The Star to be read later.
  • 48% saved an advertisement from The Star to be read later.
  • 26% attended an event after reading about it in The Star.
  • 54% visited a store or business after seeing it in The Star.
  • 56% made a purchase from a store or business after seeing it in The Star. 
  • 35% took an ad from The Star with them to a store or business.
  • 10% purchased a deal featured in The Star (either dealsaver or Deal of the Day)
  • *SOURCE: 315 respondents to RAM Reader Panel survey conducted March 31 - April 2, 2014.

KANSASCITY.COM

  • 71,635 Daily LOCAL visitors
  • 231,823 AVERAGE Daily unique visitors
  • 4.68 Million Monthly unique visitors
  • 29.14 Million page views
  • 8.89 Million visits
  • 6.79 minutes (average time on website)
  • 3.28 page per visit
  • 1.90 visits per visitor
  • Source: Omniture December 2013