When your marketing efforts need to stand out, our specialty products and marketing opportunities showcase your message in a new way. The Star delivers your message with impact, resulting in increased sales and visibility.

TARGETED SECTIONS

The Kansas City Star publishes a variety of special-interest sections produced by the newsroom and by our Targeted Sections Department throughout the year.

  • SCHEDULED SECTIONS: You can reach a selected audience through our menu of targeted sections, whether the topic is sports, lifestyles, education, business, health, geographic area or travel. [ DOWNLOAD PDF ]
  • CONTACT: Robin Allen 816-234-4063

 VENDOR SECTIONS

When your business or group has a story to tell, our Vendor Department can assist by tapping into the advertising dollars of product and service providers you work with.

ADSCAPES AND UNIQUE AD OPPORTUNITIES

Adscapes are uniquely shaped ads that make your message stand out in a whole new way.

STAR NOTES

Star Notes are front-page, removable, reusable notes that make your message stand out. They allow readers to take your message with them.

POLYBAGS

Polybags wrap your message around The Kansas City Star. They’re the first ad a subscriber sees.

COUPON PRODUCTS

  • STAR SAVINGS: Published twice weekly, Star Savings runs as an insert on Sunday and houses our non-subscriber inserts midweek. As an advertiser, you saturate the entire metropolitan area with one great product.
  • CONTACT: Robin Allen 816-234-4063

 

  • STAR CLIPS:  Star Clips is a daily coupon program.
  • CONTACT: Robin Allen, 816-234-4063

DIRECT MAIL MARKETING

Star Direct is the direct-mail arm of The Star and can be your partner for all your direct marketing needs. Star Direct provides prospect lists, target analysis, in-house creative talent, design development, printing and postal optimization, response tracking and program management – all in one stop.

CO-OP ADVERTISING

Extend your marketing frequency through shared costs. The Star’s co-op advertising department will access co-op funds, develop co-op-approved ads and process claim and billing forms to provide a seamless co-op advertising experience.

TOTAL MARKET COVERAGE INSERTS

Inserts are a destination for readers and one of the most read sections of The Kansas City Star. Whatever you sell, there’s an insert reader who is in the market for your product or service, looking for your message. Whether your message is delivered as a preprint or Star print-and-deliver insert you can target your message – to subscribers, non-subscribers, metro-wide or down to the Zip code.

  • ZIP CODE MAP: Kansas City metro covers counties in Kansas and Missouri [ DOWNLOAD PDF ]
  • CONTACT: Robin Allen 816-234-4063